DIETING DOES NOT WORK — what you need is food psychology

Why do so many diets fail, and what actually works in transforming our relationship with food?

In this deep dive, you’ll discover the core principles behind a program that’s helped tens of thousands finally break free from the yo-yo dieting trap.

This conversation explores the psychology of food, how our bodies are designed to handle seasonal eating, and why calorie restriction and willpower alone don’t cut it for lasting change.

You’ll also hear about the fascinating origins of WildFit, including its roots in nutritional anthropology and evolutionary biology, and why understanding our ancient eating patterns is key to living a healthier, more balanced life today.

Plus, if you’ve ever wondered how food companies are manipulating your psychology, you won’t want to miss the practical tips shared here on how to regain control. This episode is packed with insights for anyone ready to take a fresh look at their relationship with food!

0:00 Power of willpower revealed

1:41 Canadian Senate award story

3:02 How Wildfit was born

11:26 Why willpower is often misunderstood

15:04 The failures of the diet industry

18:41 The psychology behind food choices

20:06 Why eating while distracted matters

22:00 Unlocking metabolic modes

24:55 Why food quality is key

27:35 The impact of pesticides on food

31:31 Factors contributing to chronic illness

38:13 Common misconceptions about Wildfit

40:06 Building sustainable healthy habits

41:33 Biohacking 101: Start with the basics

43:04 The truth about caffeine dependency

45:21 Natural solutions always come first

50:51 Organic food and misconceptions

53:20 How to eat healthy while traveling

56:40 The importance of metabolic health

58:40 Fueling your body for optimal performance

1:00:10 Take control of your health today